TATA plans to set out its four cars from the existing portfolio of six within a span of approximate three to four years. By the year 2020-21 Tata will only have 2 models in the market.
Models to be out from the market are Nano, Indica, Indigo CS and Sumo. Sumo is one of the earliest motor vechile introduced by Tata, around 25 year back. It is also in the list of being ceased by the company.
Marketing head in Passenger Vechile Business, Vivek Srivastava confirmes the news of company aiming to retain just two models. When asked upon the same he said, “At present, we have 10 cars in the portfolio, including the newly introduced compact sedan Tigor. Till 2019-20, we will launch at least four new cars without increasing the size of our portfolio. This will mean phasing out of some of the existing cars.”
In a recenet times TATA’ NANO has veen in rumors. It was being heard that the company soon needs to shut down its “world’s cheapest car” so that company do not further bear any losses. Since the release of Nano, company has never seen great sales. Whereas Indica and Indigo CS they are not being able to discontinue because of the buyers demand. Once these are ceased, then company is all set to sell Bolt and Zest to its fleet buyers.
Its not just that the company is ceasing its four models, but also its plans to unveil new one’s too. Tata Motor’s has already two new models lined up for the yaer 2017-18. The models are SUV Nexon and TaMo Racemo. One was unveiled at Indian Auto Expo and the other on Geneva Auto Show respectively.
Srivastava also added, “At present, the market coverage with the existing range is 50%. We will increase that to 70% with the introduction of Nexon.”