OPPO buys the Sponsorship of the Indian Cricket Team

OPPO buys the Sponsorship of the Indian Cricket Team

By winning the bid with a sum of Rs. 1079 crore; a mobile manufacturing company OPPO is all set to replace Star India as the official sponsor of the Indian cricket team from April 1 2017.

At a press conference BCCI CEO Rahul Johri stated that OPPO has put a record bid for five years and it is almost five times the previous bid that was by Star India. He also shared that the second highest bid was from VIVO for the sum of Rs.768 crore. He further added that the tender was bought by nine companies and the minimum reserve price was set for Rs. 538 crore by BCCI.

Star India’s sponsorship will end on 31st March 2017. OPPO will take over from April 1 2017. The Indian cricket team will be seen wearing OPPO jerseys from the ICC Champions Trophy which is scheduled in England from June 1 2017.

Why not STAR INDIA?

The contract of Star India with the BCCI which started in December 2013 will be ending in March 2017. They decided not to renew the contract. When we say Indian cricket team it includes both men and women. So, the team sponsor gets its commercial logo for both the teams.

Star India CEO Uday Shankar said “Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. No one seems to be talking about making cricket bigger and more popular. He added, we have been very proud that our name is carried on the jersey of team India. But given all the uncertainties we have decided not to bid for it again”.

Virat Kohli’s team to sport OPPO on the jersey

For all the ICC games that India will be playing for the next five years which includes the Champions Trophy this year, the ODI World Cup 2019 and the 2020 T20 World Cup, the team India will sport OPPO on their jerseys .There will be 222 bilateral games and 37 ICC games scheduled for this period.